How to Sell on Amazon: In-Depth Guide
Many merchants are asking themselves whether selling on Amazon would be beneficial for their business. It is a logical question as Amazon is the most popular marketplace on the USA market that takes up 49% of the whole local ecommerce scene. Everyone wants to take a part of this lucrative pie.
Amazon can also open up the international market for sellers as it operates in over 100 counties and regions all over the world. During April 2019, Amazon had almost 2.4 billion visits from mobile and desktop. This represents a massive opportunity for businesses that list their products on the marketplace.
This guide will give you all the necessary information you need for starting up on Amazon, choosing the right form of cooperation, and finding the best categories of products to sell.
How to Sell Things on Amazon: Setting Up Your Account and Fulfillment Options
The first step in your journey to Amazon is the creation of your own account. You need to decide whether to go for an Individual or Pro plan, choose the fulfillment option suitable for you, and learn how to leverage the platform for the best results.
How to Sell on Amazon for Beginners: Setting Up Your Seller Account
You need to create your Amazon account to start selling on it. Amazon Seller Account has two options. The first one is the Individual Seller Account, and the second one is the Professional Seller Account. The main difference between these two is the fee they imply.
When choosing the Individual Seller Account, be ready to pay a fee for every item sold.
Professional Seller Account offers a monthly subscription.
The type of plan you choose also influences what features will be available to you. You can see the main differences below:
You can register your Amazon account on Seller Central. The process is simple and doesn’t take up much time. You’ll need to provide your business EIN or Social Security Number, answer a few questions, and take a short tax interview. After successfully finishing the process, you are ready to go.
How Much Does It Cost to Sell on Amazon?
You can find the pricing details for Amazon services here. Remember that the Individual plan is for you if your store sells fewer than 40 items a month. If your sales are more than 40 items a month, your choice should be the Professional plan.
Both individual and professional sellers can offer products in more than 20 categories, while additional 10 categories are available only to Professional subscription.
How to Sell Stuff on Amazon: Fulfillment Options
The next step in your journey to conquering Amazon is the choice of fulfillment options. The marketplace offers the two of them:
- Self-fulfillment
- Fulfillment by Amazon (FBA).
How to Sell Something on Amazon: Choosing Your First Products
Now that you have created an account on Amazon and chosen the fulfillment option, it’s time to decide what to sell on Amazon. You can find various products, from books, which were the primary business Amazon at its start, to shirts, ebooks, games, music, supplements, handmade products, clothes, etc.
How to Sell Products on Amazon: Retail Arbitrage
One of options is known as Retail Arbitrage. You don’t need to produce anything yourself as Retail Arbitrage entails buying discounted products in bulk and reselling them at a higher price.
How to Sell Products on Amazon: Private Labeling
Another option to contemplate is private labeling. This model is popular among big merchants on Amazon that don’t rely on retail arbitrage.
How To Sell Things On Amazon: Creating Product Listings
After creating an Amazon account and deciding on the products you plan to sell, it is time to add products to the Amazon catalog. This process is divided into a few steps so that you will not have any problems. Read about them in more detail below.
Creating Product Photos
What is the first thing that usually catches your eye when you are shopping online? According to a report by JustUno, 93% of consumers consider product appearance before purchasing online.
Creating Captivating Product Titles
Another area that requires your attention is product titles. While images are more important for customers, titles play a significant part in your product visibility on Amazon. You create such titles not only for shoppers but also for search algorithms the marketplace utilizes.
Creating Descriptions
Wring a copy that will sell your product is challenging but possible. You need to keep your description short but relevant and useful.
Amazon Brand Registry
The next task for you is to protect your brand and products from fraud. Amazon provides Brand Registry. This option is essential for brands that manufacture and sell unique products.
How to sell on Amazon: Getting Your First Customers
Now it is time to get your first customers and orders.
There are a few techniques that will increase your chances:
- Adventising
- Promotions
- Feedback
How to Sell on Amazon: Is It Worth Your Time and Efforts?
Considering the rapid growth of Amazon and the number of customers, the answer is obvious.
This is a summary of an article published on Sellbery blog. If you would like to read in-depth guide on how to sell on Amazon — read the full article.
